
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) recently organised the Burgman & Avenis Hangout Parade in Hyderabad, Telangana, bringing together Suzuki scooter owners and enthusiasts for a community ride aimed at celebrating the brand’s popular scooter lineup.
The event saw enthusiastic participation from Burgman Street and Avenis customers, creating a strong on-road presence across key city routes while further strengthening Suzuki’s growing rider community.
Commenting on the initiative, Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India, said that such events provide an opportunity to engage with customers beyond traditional touchpoints and allow them to experience the comfort, styling, and performance of Suzuki scooters in a real-world environment.
The ride commenced from Aarush Suzuki and Padmaja Suzuki dealerships, with participants setting off on a curated route through Hyderabad’s bustling streets. The convoy passed several notable landmarks, including the scenic Hussain Sagar Lake, before concluding at Sattva Necklace Mall.
Throughout the ride, participants had the opportunity to interact with fellow Suzuki owners while experiencing the practicality and comfort that the Burgman Street and Avenis scooters are known for. Riders appreciated the scooters’ smooth ride quality, stylish design, and everyday usability during the city ride.
Event Highlights
At the destination venue, Suzuki created an interactive engagement zone featuring:
- Display of the latest Burgman Street and Avenis Special Edition scooters
- Suzuki-branded merchandise zone for enthusiasts
- Product showcase area highlighting the design and features of Suzuki’s scooter portfolio
- Customer interaction and community engagement activities
The scooter parade also generated significant attention from commuters and visitors across Hyderabad, enhancing the visibility of Suzuki’s premium scooter range in high-footfall areas.
The Hyderabad edition of the Burgman & Avenis Hangout Parade reflects Suzuki Motorcycle India’s continued focus on community-building initiatives and customer engagement programs. Through such experiential events, the company aims to strengthen connections with its customers while showcasing the capabilities of its products in everyday riding conditions.
Suzuki plans to expand similar customer-focused initiatives to more cities across India in the coming months, further enhancing rider engagement and fostering a stronger community around its scooter and motorcycle portfolio.
Also Read: Suzuki Avenis Special Edition Launched in New Dual-Tone Colour
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