On April 1, 2024, Hyundai Motor Company unveiled a campaign video showcasing its all-electric, self-driving IONIQ 5 robotaxi completing a series of tests akin to those required for a U.S. driver’s license.

  • Hyundai Motor’s new campaign film shows the IONIQ 5 robotaxi successfully completing a process similar to an actual U.S. driver’s license test
  • Based on Hyundai’s ‘Progress for Humanity’ vision, the film also conveys values of inclusivity, aiming to provide freedom of mobility to all
  • Hyundai Motor’s AI-based autonomous driving technology, powered by Motional, is expected to bring positive change to the everyday lives of the brand’s customers

Crafted to highlight the safety and reliability of the IONIQ 5 robotaxi’s autonomous technology, the video depicts the vehicle undergoing various real-world driving assessments, including navigating Las Vegas roads, where it exhibits remarkable performance. This milestone not only reaffirms the IONIQ 5 robotaxi’s dependability but also underscores the inclusivity of its autonomous driving technology, demonstrating its potential to offer safe mobility for all.

The video commences with an interview featuring Pearl Outlaw, an American woman with visual impairments, along with her mother, Ruth. Pearl, who faces mobility challenges due to Retinitis Pigmentosa, a condition preventing her from obtaining a driver’s license, underscores the importance of autonomous driving technology in enabling independence. The IONIQ 5 robotaxi promises to fulfill her aspiration for autonomous mobility, granting her the freedom to explore without relying on others.

Kandice Jones, a DMV Certified Driving Examiner with 25 years of experience, shares insights into the testing process for the IONIQ 5 robotaxi. She emphasizes that the vehicle underwent the same rigorous criteria as human drivers, including speed control, lane changes, stop sign compliance, left turns, lane maintenance, and reaction time assessments.

During the examination, conducted by the seasoned examiner, the IONIQ 5 robotaxi impresses with its adeptness in speed regulation, lane changes, stop sign adherence, left turns, and prompt response to emerging hazards. The video captures the vehicle effortlessly navigating through both the bustling Las Vegas Strip and its suburban areas.

The IONIQ 5 robotaxi epitomizes the convergence of transformative mobility technologies in a single vehicle. It symbolizes the extensive collaboration between Hyundai Motor Group and autonomous driving technology developer Motional, culminating from years of development and meticulous testing of advanced automotive platforms and self-driving technology. Equipped with a suite of advanced sensors, including LiDAR, radar, and cameras, the IONIQ 5 robotaxi delivers consistent performance across diverse driving environments.


**Note: the driver’s license in the film and photo is not an actual license.

Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company, expresses the company’s commitment to showcasing the safety and reliability of the IONIQ 5 robotaxi through this campaign. He reaffirms Hyundai’s dedication to communicating its AI-based autonomous driving technology, poised to positively impact customers’ daily lives.

The campaign film, ‘Hyundai gets its driver’s license,’ is available for viewing on Hyundai Motor Company’s official YouTube channel. (https://www.youtube.com/watch?v=WHLVt5s30i0)

Also Read: Hyundai Unveils Ioniq 5 N

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