Five years following the debut of the Urus SUV, Lamborghini is once again expanding its offerings with the unveiling of the Lanzador, a captivating four-seat GT model. The Lanzador concept was showcased at Monterey Car Week in California, with its production launch set for five years down the line. This two-row supercar is akin in size to the Porsche Taycan, but it boasts elevated ground clearance in an effort to augment its versatility.
The anticipated range of the Lanzador is approximately 480 kilometers. The second electric vehicle in Lamborghini’s production line will be the next-generation Urus. The Lanzador concept is strategically positioned between the Urus SUV and Lamborghini’s customary mid-engined supercars. It embodies the brand’s essence by offering unrivaled sportiness and a delightful driving experience.
CEO Stephan Winkelmann clarified the rationale for unveiling the concept half a decade before the production version’s debut, stating that it serves as a way to acclimate the market and incite anticipation for the upcoming segment entry. He explained that this time frame allows the company to solicit feedback and explore innovative strategies to ensure that their EVs retain a distinct Lamborghini character. Lamborghini has refrained from divulging detailed technical specifications for the Lanzador but has indicated its projected range. Winkelmann indicated a target range of around 300 miles (480 kilometers) for the 2028 launch. Nonetheless, he emphasized that the car’s dynamic characteristics will be its prime differentiating factor from other electric sports cars.
The Lanzador concept preserves Lamborghini’s signature futuristic styling, embodying the spirit of a “road spaceship.” Despite its greater ride height compared to models like the Huracan or Aventador, the Lanzador’s height is around 1,500mm, akin to a Volkswagen Golf. The driver, referred to as a “pilot” by Lamborghini, sits low, akin to a jet pilot. The interior design continues the spaceship theme, with a central console housing a “pilot’s unit” containing infotainment and climate controls. Digital displays for both driver and passenger retract when not in use. Sustainable materials primarily sourced from Italy adorn the cabin, including Merino wool for seats and panels, recycled nylon and plastic for stitching, and 3D-printed recycled fiber foam for seat bases.
Emotion remains at the core of Lamborghini’s design philosophy, encompassing sound and performance. Winkelmann noted that the emotional experience is multifaceted, encompassing factors such as acceleration, top speed, lap times, and the distinct character of the sound emitted during acceleration. The company is exploring various options for achieving an authentic and captivating sound, avoiding artificiality.
Lamborghini’s future electrification strategy involves making every model at least partially electric. The V10 Huracan and V8 Urus will soon transition to plug-in hybrid variants. The forthcoming Revuelto supercar, which succeeds the Aventador, is already allocated through 2026. The next EV after the Lanzador will be a second-generation Urus, with plans for electrifying the supercar lineup still under consideration. Synthetic fuels, similar to those Porsche is developing, are seen as a potential solution for decarbonizing combustion engine models. However, Winkelmann stated that a decision on this matter can wait, given the gradual introduction of hybrid models.
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