Green SM has officially entered the Indian market with its launch in New Delhi, marking the company’s first expansion outside Southeast Asia and its fifth global market. The launch event was conceptualised and executed by NeoNiche Integrated Solutions, which managed the end-to-end planning and production of the brand’s India debut.
The launch represents a significant milestone for Green SM as it begins operations in one of the world’s fastest-growing mobility markets. Starting from New Delhi, the company’s all-electric ride-hailing service aims to offer sustainable urban transportation while bringing its “Ride 5 Star” experience to Indian commuters.
Within days of its launch, the Green SM app climbed to the No. 1 position in the Travel category on India’s App Store, signalling strong initial interest from Indian users.
NeoNiche was tasked with delivering an event that introduced Green SM to the Indian market while reflecting the brand’s global ambitions. The agency handled the creative concept, production and on-ground execution, ensuring the launch established the brand’s presence and positioned it as a premium sustainable mobility service.
The event also strengthened NeoNiche’s long-standing association with VinGroup, the Vietnamese conglomerate behind Green SM. The agency has previously managed the India launches of the VinFast VF6 and VF7 electric SUVs, along with events for V-GREEN, making it the only event management company to have worked across multiple VinGroup brands in India.
Commenting on the partnership, Prateek N. Kumar, Founder and CEO of NeoNiche Integrated Solutions, said the Green SM launch reflects the trust VinGroup has placed in the agency across several businesses. He added that NeoNiche aims to become an integral part of each brand’s journey rather than simply executing events.
The project was led by Nikkhil R. Sharma, Director of the North Team at NeoNiche, who oversaw the launch from planning through execution. He said the successful debut of Green SM in India highlighted the team’s collaborative effort and the positive response received from attendees.
Green SM enters India with a focus on sustainable urban mobility, premium electric ride-hailing services and long-term market expansion. The company’s rapid rise to the top of the App Store’s Travel category reflects strong early consumer interest as it begins building its presence in the country.
For NeoNiche, the successful launch further reinforces its relationship with VinGroup and adds another milestone to its portfolio of automotive and mobility events in India.
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