Ducati has concluded its biggest-ever World Ducati Week (WDW) 2026, bringing together more than 118,000 enthusiasts from 94 countries to celebrate the Italian motorcycle manufacturer’s historic 100th anniversary at the Misano World Circuit in Italy. The three-day event marked the largest and most international edition of WDW ever held, highlighting Ducati’s rich heritage, racing success, and vision for the future.

Held under the theme “Live the Legend – Celebrate 100 Years Together,” the centenary edition united Ducati legends, current MotoGP and WorldSBK stars, enthusiasts, and iconic motorcycles in a celebration of the brand’s century-long journey.

Record Attendance and Global Participation

The 2026 edition welcomed 118,036 visitors across three days, with participants travelling from 94 countries across five continents. One of the event’s biggest highlights was the traditional Ducati parade, where thousands of red motorcycles formed an 18-kilometre procession from the Misano World Circuit to Riccione, creating one of the most memorable moments of the centenary celebrations.

Lenovo Race of Champions

The fourth edition of the Lenovo Race of Champions once again showcased Ducati’s racing pedigree, featuring riders from MotoGP, WorldSBK, WorldSSP, and national championships competing aboard specially prepared Panigale V4 Tricolore motorcycles.

Nicolò Bulega claimed victory after converting pole position into a dominant race win, finishing ahead of Alberto Surra and Lorenzo Baldassarri.

Legends, Champions and New Models

The centenary celebrations featured appearances by Ducati legends including Casey Stoner, Troy Bayliss, Carl Fogarty, and Loris Capirossi, alongside current racing stars such as Francesco Bagnaia, Marc Márquez, Álex Márquez, Fabio Di Giannantonio, and Nicolò Bulega.

Ducati also used the occasion to showcase its heritage through the Heritage Village while unveiling the all-new Desmo450 SM, its first-ever supermoto motorcycle, alongside limited-edition centenary models including the Superleggera V4 Centenario and the 100 Collection.

Digital Reach Breaks Records

World Ducati Week 2026 also recorded impressive digital engagement, generating:

  • Over 2 million page views on Ducati’s WDW website
  • More than 20 million social media impressions
  • Over 700,000 viewers for the Lenovo Race of Champions livestream
  • More than 220,000 FantaWDW gaming sessions

A Historic Milestone

From racing action and motorcycle displays to community rides, heritage exhibits, and world premieres, World Ducati Week 2026 celebrated a century of Ducati while offering a glimpse into the brand’s future. With record attendance and global participation, the centenary edition further reinforced Ducati’s position as one of the world’s most passionate motorcycle communities.

Also Read: 2026 Ducati Multistrada V4 Rally Launched in India at ₹32.40 Lakh

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