Mercedes-Benz India Achieves Record Fiscal Performance in FY 2024-25 with 18,928 Retail Sales, Q1 2025 Sales Reach 4,775 Units; Strong Momentum Continues in Top-End Luxury and EV Segments

Mercedes-Benz India recorded its best-ever fiscal performance in FY 2024-25, retailing 18,928 vehicles, marking a 4% year-on-year growth, despite a decline in the Entry Luxury segment. The company also retailed 4,775 units in Q1 2025, supported by strong demand in the Top-End Luxury and Battery Electric Vehicle (BEV) categories.

A key growth driver was the 34% surge in Top-End Luxury segment sales and a 51% rise in BEV sales, highlighting evolving customer preferences and the brand’s premium positioning.

Top-End Luxury and BEV Growth Lead the Way

  • Over 25% of all cars sold in FY 24-25 and Q1 25 belonged to the Top-End Luxury range, including the S-Class, Mercedes-Maybach, EQS SUV, and AMG G 63.

  • The E-Class LWB continued its success story, led by the dynamic E 450 variant, retaining its position as the highest-selling luxury car in India.

  • BEV penetration reached 7% in FY 24-25 and 8% in Q1 25, driven by strong demand for the ‘Made in India’ EQS SUV 580 and 450, and the EQS Maybach Night Series.

  • EQS SUV emerged as the top-selling BEV for Mercedes-Benz India.

Entry Luxury Segment Sees Decline

The Entry Luxury segment witnessed a 28% decline in Q1 2025, impacted by high market competition at lower price points. Mercedes-Benz’s value-oriented approach emphasizes rich features and technology in its entry-level offerings.

Growing SUV Popularity

  • SUVs contributed to 60% of overall sales in FY 24-25.

  • Continued strong demand across the portfolio, including GLA, GLC, GLE, GLS, and G-Class.

Retail Expansion and Investment

Mercedes-Benz India is set to further strengthen its presence in emerging and established markets with the addition of 21 new MAR 20X outlets in 2025, including Agra, Kanpur, Varanasi, Jammu, Udaipur, and Patna. A modern luxury facility was recently inaugurated in Agra, and additional facilities are planned for Bengaluru and Hyderabad.

  • A total investment of Rs. 450 crores is expected from Franchise Partners over the next three years.

  • This expansion is part of the brand’s ‘Go to Customer’ strategy, aimed at delivering global luxury standards and enhancing customer accessibility.

Outlook

Mercedes-Benz India remains confident in the mid to long-term prospects of the Indian market, focusing on a value-driven, sustainable growth model that prioritizes customer delight and a premium brand experience.

Also Read: Mercedes-Benz Expands in Agra and Faridabad with New Luxury Facilities

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