Bajaj Auto has launched a global rider engagement initiative, ‘My Pulsar Story’, as part of the ongoing celebrations marking 25 years of the Pulsar brand. The campaign invites Pulsar owners and enthusiasts from across the world to share their personal riding experiences, highlighting the emotional connection the motorcycle has built with millions over the past two and a half decades.

From Mumbai to Mexico City, Bengaluru to Buenos Aires, Pulsar has evolved from being a performance motorcycle into a global riding icon. Since its debut in 2001, the Pulsar has transformed India’s sports motorcycle segment by making performance motorcycling accessible to a wider audience. Today, with over 2 crore units sold across more than 100 countries, it stands among the world’s largest sports motorcycle brands, offering motorcycles ranging from 125cc to 350cc.

The ‘My Pulsar Story’ campaign will run from July 21 to September 4, 2026, encouraging riders to share their memories on Instagram using the hashtag #MyPulsarStory while tagging @mypulsarofficial. Participants can submit their stories through photographs, reels, videos, artwork, music, performances, or even AI-generated content.

Throughout the campaign, selected entries from riders, creators, heritage motorcycle owners, and celebrities will be showcased across Pulsar’s global social media platforms. Weekly winners will receive exciting prizes, while one grand winner from each participating country will ride home on a Pulsar NS400Z.

Commenting on the initiative, Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said the campaign celebrates not just the motorcycle but the millions of riders whose journeys, friendships, and milestones have shaped the Pulsar legacy over the last 25 years.

With ‘My Pulsar Story’, Bajaj Auto is putting its global community at the centre of the celebration, reinforcing the brand’s enduring ‘Definitely Daring’ philosophy while inviting riders everywhere to become part of Pulsar’s next chapter.

Also Read: Bajaj Pulsar NS400Z Now with 349cc Engine at ₹1.80 Lakh

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