“140 Years. 140 Places.” – the new S-Class in Brussels (Belgium) in front of the Parc du Cinquantenaire
Mercedes-Benz has announced the India leg of its global “140 Years. 140 Places.” world tour, celebrating 140 years since the invention of the automobile. The unique transcontinental expedition features three Mercedes-Benz S-Class luxury sedans travelling across the globe, showcasing the brand’s rich heritage, innovation and pioneering spirit.
Having already crossed six continents, more than 55 countries and covered over 60,000 kilometres, the three S-Class models—named Gotlieb, Carl, and Bertha—will now embark on their journey across India in July.
140 Years. 140 Places. The new S‑Class has arrived in Southeast Asia – impressions from Vietnam, with stops in Hanoi, Ninh Binh, Hue and Quang Binh
The initiative commemorates the historic milestone of Carl Benz filing the patent for the world’s first automobile, while highlighting Mercedes-Benz’s continued commitment to shaping the future of mobility.
S-Class to Explore India’s Diverse Landscapes
The India chapter of the global drive will take the flagship luxury sedan through some of the country’s most iconic destinations, showcasing its cultural diversity, architectural heritage and scenic beauty.
140 Years. 140 Places. The new S‑Class in San Francisco, California.
The route will stretch from the high mountain passes of the Himalayas to the Gangetic plains, while also covering major metropolitan cities including Delhi, Mumbai and Bengaluru. The journey will further explore destinations such as Jammu, Leh, Hampi and Coorg, reflecting India’s unique blend of history, culture and modern progress.
Through this drive, Mercedes-Benz aims to celebrate both the legacy of the automobile and the evolving spirit of exploration that has defined the brand for over a century.
140 Years. 140 Places. The new S-Class arrived in New York/ USA
The “140 Years. 140 Places.” campaign spans 140 symbolic locations worldwide, reinforcing Mercedes-Benz’s journey from inventing the automobile to leading innovation in luxury mobility across generations.
Enthusiasts can follow the ongoing global expedition through Mercedes-Benz’s official digital platforms as the historic journey continues across the world.
Also Read: Mercedes-Benz GLE & GLS Night Editions Launched in India
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