Maruti Suzuki is making waves not only in being the leading passenger car manufacturer in India, but also promoting fresh talent. A first of its kind initiative, NEXA Music is a platform curated to promote aspiring Indian musicians to showcase their talent and create original international global standard English music. The NEXA Music Season 1 saw an overwhelming response of over 1000 entries globally, out of which 24 musicians were selected and mentored by the global music icon A R Rahman, supported by Clinton Cerejo.
At the launch of NEXA Music Season 2, Mr Shashank Srivastava, Senior Executive Director
(Marketing & Sales), Maruti Suzuki India Limited said, “NEXA Music holds a very special place in our hearts.
We are thrilled to announce the Second Season of NEXA Music and excited to begin our country-wide search for
fresh, emerging talent. NEXA Music is one of a kind platform that encourages music enthusiasts and artists to
channel their love for self-composed English music. Under the mentorship of esteemed musicians like A R
Rahman, the shortlisted artists will get the opportunity to create original English compositions of global
standards and be able to share them internationally. I am confident that Season 2 will receive a phenomenal
response and will provide our customers with a NEXA global experience.”
On the Occasion Mr. A R Rahman said, “India is buzzing with youth, energy and undiscovered raw talent. I am
happy to be part of NEXA Music in its Season 2 and look forward to finding unique voices and brilliant talent
across the country. Qyuki and NEXA are building a much-needed tradition by fostering the next generation of
Indian musicians.”
The jury comprising of A R Rahman, NEXA and Qyuki will shortlist 24 contestants from all the entries received. The selected 24 artists will undergo mentorship program at the ‘NEXA Music Lab’ to further brush up their
singing talent. The original tracks of the shortlisted 24 artists will be professionally reproduced in a music video
featuring the artist. Out of the 24 artists, the top 4 will be shortlisted and declared as the Super Winners of
Season 2. These artists will get to compose an additional new original English song under the mentorship of
the music producer and will be featured in their respective music videos.
Season 2 of NEXA Music will centre around the pillars of NEXA Music Lounge and NEXA Music Lab to discover
and celebrate upcoming artists.