Hindustan Zinc Revolutionizes Metal Procurement with Real-Time Digital Auctions 100% of Zinc, Lead & Silver Portfolio Now Available Online via Vedanta Metal Bazaar

Hindustan Zinc, India’s leading and the world’s largest integrated zinc producer, is transforming the metal buying experience through Online Price Discovery (OPD) and Digital Pricing Automation, now fully integrated into the Vedanta Metal Bazaar platform. This digital-first approach enables 100% of its zinc, lead, and silver products to be traded through transparent, real-time online auctions, ushering in a new era of seamless, accessible, and efficient metal procurement.

The platform offers dynamic, market-aligned pricing, giving businesses—from MSMEs to large industrial players—unmatched visibility, flexibility, and control. With live LME-linked pricing and on-demand auctions, even small-volume buyers can make timely, data-driven purchasing decisions.

“With our pioneering digital platforms, we are placing control directly in the hands of customers, democratizing access to critical resources,” said Mr. Arun Misra, CEO – Hindustan Zinc.

Customers can now execute spot purchases or long-term contracts with just a few clicks. Key features include:

  • Live LME pricing & bidding

  • Automated target pricing

  • Seamless integration with finance & logistics

  • Built-in risk controls & margin management

  • 24/7 accessibility during LME trading hours

Mahaveer Metals’ Lalit Shah shared,

“Vedanta Metal Bazaar has transformed how we procure metals. From live pricing to smooth bidding, the platform gives us confidence and control like never before.”

Hindustan Zinc’s extensive product range includes:

  • SHG & HG Zinc, CGG Zinc, EcoZen (low-carbon zinc)

  • SHG Lead, Die Casting Alloys

  • LBMA-registered silver bars & silver powder

All products are certified by BIS, REACH and come with Environmental Product Declarations (EPD).

The company also supports a robust digital logistics network through Zinc Freight Bazaar, offering live shipment tracking, route planning, bidding tools, and a wide network of logistics partners.

Hindustan Zinc continues to lead India’s green industrial future, supplying premium metals to over 40 countries and enabling industries like infrastructure, automotive, electronics, defence, and renewable energy.

Recognized as the world’s most sustainable metals & mining company by S&P Global CSA for the second year running, Hindustan Zinc is setting global benchmarks in innovation, sustainability, and customer-first digital transformation.

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