Ashok Leyland Partners with West Bengal Gramin Bank to Offer Tailored Vehicle Financing Solutions
Strategic MoU to Enhance Customer Access to Easy and Affordable Vehicle Loans
Ashok Leyland, the flagship company of the Hinduja Group and one of India’s leading commercial vehicle manufacturers, has signed a Memorandum of Understanding (MoU) with West Bengal Gramin Bank to provide customized vehicle financing solutions for its customers. This partnership aims to simplify and streamline access to credit for buyers of Ashok Leyland’s commercial vehicle range across West Bengal.
The MoU was formally signed by Mr. Viplav Shah, Head – LCV Business, Ashok Leyland, and Mr. Rajesh Kumar Mishra, General Manager, West Bengal Gramin Bank, in the presence of Mr. Alok K Goel, Chairman, West Bengal Gramin Bank.
Under this collaboration, West Bengal Gramin Bank will offer end-to-end financing support with attractive loan terms and flexible repayment options designed to meet the needs of commercial vehicle buyers, particularly in rural and semi-urban markets.
“We are delighted to partner with West Bengal Gramin Bank to provide seamless and affordable financing options to our customers,” said Mr. Viplav Shah, adding, “Our technologically advanced and cost-efficient vehicles, combined with this financial partnership, will deliver unmatched value and strengthen our market position.”
Mr. Alok K Goel, Chairman, WBGB, added,
“This collaboration allows us to better serve the financial needs of commercial vehicle buyers and contribute to the growth of small businesses and transport operators across the region.”
Ashok Leyland currently offers a wide portfolio of commercial vehicles—from light-duty trucks and intercity buses to long-haul trucks—backed by a reputation for reliability, innovative engineering, and competitive total cost of ownership. The company is also leading the shift towards alternative fuel technologies, with a growing range of eco-friendly bus solutions focused on reducing emissions and supporting sustainable transport.
This partnership marks another step forward in Ashok Leyland’s commitment to empowering customers with integrated mobility and financing solutions.
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