While Toyota has been ruling the MPV and premium SUV segments, it has lately had a rather dry run in the sedan and hatchback segments. The Toyota Yaris was launched with great fervour about 3 years back. The Yaris came with some first time options in the segment and was expected to sell well. However, the Yaris bombed badly and was not able to clock volumes as expected. This can be mainly attributed to its pricing, spaciousness and lack of a few required features. The Toyota Yaris struggled below 1000 units per month, thus adding a lot of pressure on the company. Its competitors like the Honda, City, Hyundai Verna and Maruti Ciaz remained the favourites of buyers.
Toyota Belta – What is it?
Continuing its alliance and product sharing with Maruti Suzuki, Toyota shall be launching the Belta Sedan, which is essentially based on the Maruti Ciaz. Toyota shall re-badge the Ciaz and launch it as the Belta. There would be subtle changes to the grille and steering wheel, which shall house the Toyota logo. Just like the Glanza and Urban Cruiser, the Belta would be the third product re-badged by Toyota, from Maruti. Toyota already sells the Yaris in a few markets under the Belta badge, hence the adoption of the name.
Toyota Belta Engine
There would be no change to the engine and Toyota will continue to use the 1.5-litre petrol engine of the Ciaz. This engine develops 105bhp of power and also will include the mild hybrid. The 4-speed automatic transmission also shall be offered by Toyota. There shall be no difference in performance between the Maruti Ciaz and Toyota Belta. The fuel efficiency also shall be identical.
Toyota Belta Price
The Toyota Belta shall be price slightly higher than the Ciaz, owing to Toyota’s brand identity. The variants also shall differ in positioning from the Ciaz. This will be the major differentiator between the two. Toyota is expected to offer a better warranty coverage and a more premium buying experience to customers.
Toyota Belta Launch Date
The Belta is expected to be launched by just before the festive season this year. Owing to the pandemic, many manufacturers have delayed their launches. September is likely to be a good period for the launch.