Tata Motors Launches Feature-Packed Adventure X Persona for Harrier & Safari, Starting at ₹18.99 Lakh
Tata Motors, India’s leading SUV manufacturer, has introduced the all-new Adventure X Persona for its flagship Harrier and Safari SUVs, delivering an unbeatable blend of performance, advanced features, and rugged appeal at an attractive starting price. The Harrier Adventure X is priced from ₹18.99 lakh, while the Safari Adventure X+ starts from ₹19.99 lakh (ex-showroom, Delhi). Deliveries begin today.
Positioned as the ultimate expression of adventure and capability, the Adventure X Persona brings segment-first features such as ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), Land Rover-derived Command Shifter (AT), and the Ergo Lux Driver Seat with Memory & Welcome Function. The package also includes a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco).
Built on the proven OMEGARC architecture derived from Land Rover’s D8 platform and powered by a 2.0L KRYOTEC diesel engine, both SUVs promise robust performance with authentic SUV proportions and a commanding road presence. The Harrier Adventure X sports rugged R17 Titan Forged Alloys with Onyx Trail interiors, while the Safari Adventure X+ gets bold R18 Apex Forged Alloys and premium Adventure Oak Interiors in tan-oak inspired leatherette.
Price Table
| Personas | Introductory Starting Price in INR (ESP, New Delhi)* | |
| Harrier | Smart | 14,99,990 |
| Pure X | 17,99,000 | |
| Adventure X | 18,99,000 | |
| Adventure X+ | 19,34,000 | |
| Fearless X | 22,34,000 | |
| Fearless X+ | 24,44,000 | |
| Safari | Smart | 15,49,990 |
| Pure X | 18,49,000 | |
| Adventure X+ | 19,99,000 | |
| Accomplished X | 23,09,000 | |
| Accomplished X + (7S) | 25,09,000 | |
| Accomplished X + (6s) | 25,19,000 |
Speaking at the launch, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“The Adventure X persona modernises the Harrier and Safari for a new era — combining individuality, precision-crafted design, and intelligent capability — all while delivering exceptional value in the high SUV segment.”
Alongside the launch of Adventure X, Tata Motors has streamlined the Harrier and Safari line-up with smarter, value-packed variants, ensuring buyers can choose the perfect SUV to match their lifestyle.
Introductory prices are valid till October 31, 2025.
Also Read: Tata Motors to Supply 100 Magna EV Coaches to GEMS
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