Yamaha Hosts National 3S Grand Prix 2024–25, Spotlights India’s Top Dealership Talent

India Yamaha Motor Pvt. Ltd. (IYM) wrapped up the grand finale of the Yamaha National 3S Grand Prix 2024–25, a national-level skill contest that brings the spotlight on the unsung heroes of Yamaha’s dealer network — the Sales, Service, and Spares (3S) staff who ensure customers get a world-class experience across all touchpoints.

The competition celebrates Yamaha’s commitment to delivering premium customer service while motivating and upskilling dealership personnel. This year, the contest saw a record-breaking 7,567 participants, making it the biggest edition ever, thanks to the addition of the Tele-Caller category to the existing four: Technician, Service Advisor, Sales Consultant, and Parts Manager.

Held in three rounds, the contest kicked off with regional-level selections (Aug–Sept 2024), followed by zonal contests (Feb–Mar 2025) at Yamaha Motor Academy and partner dealerships. The national finale took place on May 13–14, 2025 at Yamaha’s Surajpur facility in Greater Noida, where 40 finalists battled it out for top honours. Winners were felicitated by Yamaha’s senior leadership, and the top technician winner will now represent India at the World Technician Grand Prix 2025 in Japan.

Each role was evaluated with real-world scenarios:

  • Technicians were tested on diagnostics and maintenance skills.

  • Service Advisors had to demonstrate sharp customer interaction and timely service delivery.

  • Tele-Callers, the latest addition, were judged on communication and customer handling finesse.

  • Sales Consultants were evaluated on their ability to deliver a premium purchase experience.

  • Parts Managers were scored on inventory efficiency and customer support capabilities.

Ravinder Singh, Senior VP, Yamaha Motor India Sales, said:

“The National 3S Grand Prix is a tribute to the people who represent Yamaha every day—our frontline dealership staff. It’s their dedication and skill that make Yamaha ownership so rewarding. This platform not only sharpens their expertise but also strengthens our brand promise of quality and care.”

Launched in 2010 with just 350 technicians, the contest has grown into a national movement, evolving alongside Yamaha’s Yamaha Motor Academy (YMA) — a global initiative to professionally train and certify 3S staff, ensuring every Yamaha customer in India receives expert guidance and premium service.

With participation reaching new highs and a growing emphasis on experience-led retail, Yamaha is betting big on its people to drive customer delight, one showroom at a time.

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