TVS Motor Company has achieved a major milestone for its flagship performance motorcycle brand, TVS Apache, crossing 7 million customers globally while unveiling a new brand campaign titled ‘Tu Race Laga’. The achievement further strengthens Apache’s position as one of the fastest-growing performance motorcycle brands in the world.

Introduced in 2005, the TVS Apache range has consistently followed the brand’s ‘Track to Road’ philosophy, bringing race-derived technologies and engineering from TVS Racing into everyday motorcycles. Built on over four decades of motorsport experience, the Apache lineup has become synonymous with performance, precision, and rider-focused innovation.

Beyond its product portfolio, TVS Apache has also built one of India’s largest motorcycling communities, with over 500,000 registered riders participating in track days, community rides, and exclusive brand experiences. Today, the Apache family spans more than 90 countries, serving over 7 million customers worldwide.

To commemorate the milestone, TVS Motor Company has launched ‘Tu Race Laga’, a new campaign film directed by acclaimed filmmaker and National Award winner Ram Madhvani. Inspired by Apache’s Track to Road philosophy, the campaign celebrates the thrill, confidence, and passion associated with performance motorcycling.

Commenting on the achievement, Gaurav Gupta, President – India 2W Business, TVS Motor Company, thanked Apache customers for their continued trust and support, adding that the company remains committed to pushing the boundaries of performance motorcycling through innovation, global expansion, and stronger rider communities.

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said the 7-million milestone reflects Apache’s remarkable journey from a race-inspired motorcycle to a globally recognised premium performance brand. He added that the new campaign pays tribute to riders who embody the spirit of racing in everyday life.

Over the years, the TVS Apache range has introduced several segment-first technologies, including fuel injection, roto-petal disc brakes, dual-channel ABS, ride modes, TVS SmartXonnect, Glide Through Technology, Built-To-Order customisation, keyless ride systems, traction control, and dynamic stability systems.

The current TVS Apache portfolio includes:

  • Street/Naked: RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310
  • Supersport: RR 310
  • Adventure Tourer: RTX

With seven million customers across global markets and a strong racing legacy, TVS Apache continues to strengthen its position as one of India’s most successful premium motorcycle brands while expanding its global footprint.

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