Held in conjunction with International Women’s Day, the rally saw a substantial turnout of 2800 riders fervently advocating for women’s empowerment under the theme of “Swayam Siddh.”
On the 10th of March, 2024, in New Delhi, JK Tyre, a longstanding advocate for Women’s Empowerment through motorsports, announced its partnership with another eagerly awaited initiative in the national capital. The 11th edition of the ‘All Women Bike Rally,’ fueled by JK Tyre BLAZE RYDR, was inaugurated today from Connaught Place (CP) in New Delhi. The distinguished guests who flagged off the powerful rally included Smt. Smriti Irani, Union Minister for Women & Child Development; Shri. Vinai Kumar Saxena, Lieutenant Governor of Delhi; and Mr. Anshuman Singhania, Managing Director of JK Tyre & Industries.
Under the theme of ‘Swayam Siddh’, the rally aims to inspire and celebrate self-reliant women who are complete within themselves. The initiative seeks to empower confident, capable, and joyful women who surmount life’s obstacles. Over 2800 riders participated in this purpose-driven rally, demonstrating solidarity with the cause and celebrating the essence of womanhood.
The rally will traverse various areas of the national capital, including Barakhamba Road, Mandi House Circle, India Gate Circle, Lodhi Road, Prithviraj Road, and K G Marg, before concluding at CP. Women of different age groups rode along the designated route with pride.
During the flag-off ceremony, Mr. Anshuman Singhania, Managing Director of JK Tyre & Industries, remarked, “For more than a decade, JK Tyre has been advocating for women’s progress by creating opportunities in male-dominated fields like motorsports. The ‘All Women Bike Rally’ is one such inspiring initiative, and JK Tyre is honored to collaborate with a renowned organization to champion this cause. We firmly believe that today’s women are capable of anything and can lead societal change. Our involvement in this rally reaffirms our commitment to fostering vibrant and diverse communities in India for all women on wheels. We believe that modern women are independent, competent, and can drive social transformation.”
In its efforts to support women in breaking free from gender stereotypes in motorsports, JK Tyre has launched numerous initiatives across the country. These include the JK Tyre WIAA Rally to Valley, the JK Tyre Times Women’s Drive, the JK Tyre Ladies Power Drive, the JK Tyre Defence Wives Power Drive, the JK Tyre FICCI YFLO Power Drive, among others. The company has also endeavoured to align these events with worthy causes such as women’s leadership and safety. Furthermore, JK Tyre has played a pivotal role in mentoring and training women champions like Shriya Lohia, Mira Erda, and Sneha Sharma, who have represented the nation on the international motorsport stage.
About JK Tyre Motorsport:
JK Tyre has been deeply involved in motorsports for nearly three decades, aiming to popularize and promote the sport in India. The company’s initial goal was to dispel the notion that motorsports were exclusively for the elite, packaging and redesigning it to attract wider audiences. JK Tyre’s efforts yielded results within a few years, with talents like Narain Karthikeyan and Karun Chandok reaching the pinnacle of single-seat racing, Formula 1. Since then, numerous stars have emerged, including Armaan Ebrahim, the Maini brothers (Kush and Arjun), and Anindith Reddy Konda. JK Tyre Motorsports takes pride in its significant contribution to women’s participation in motorsports, nurturing their involvement from karting at a young age to providing opportunities in various national championships. With a vision to promote women in motorsports, the company has organized women-centric events such as the JK Tyre WIAA Women’s Rally to Valley, JK Tyre Defence Wives Power Drive, JK Tyre-YFLO Women’s Power Drive, JK Tyre Times Women’s Drive, and introduced an all-women’s team in the JK Tyre National Racing Championship to encourage greater female participation in the sport.
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