The Indian Supercross Racing League (ISRL) has announced TVS Apache as the Official Holeshot Partner for Season 2, uniting two icons of speed, precision, and adrenaline. The partnership celebrates the essence of the “Holeshot” — the split-second burst of acceleration that defines the fastest start and sets the tone for every Supercross race.
In the world of Supercross, the Holeshot rewards the rider who reaches the first corner ahead of the pack after the gate drops — a pure display of power and control. With its “Racing DNA Unleashed” philosophy, TVS Apache perfectly embodies that spirit, representing instant throttle response, razor-sharp handling, and a passion for performance born on the racetrack.
“We are thrilled to partner with ISRL as the Official Holeshot Partner for Season 2,” said Vimal Sumbly, Head – Premium Business, TVS Motor Company. “For over two decades, the Apache series has carried our racing DNA — engineered for precision, agility, and pure performance. The Holeshot moment captures exactly what the Apache stands for: instant power, control, and the pursuit of excellence.”
Echoing the sentiment, Veer Patel, Co-Founder & Director, ISRL, added, “Bringing TVS Apache on board as our Holeshot Partner is a defining moment. Their racing legacy aligns perfectly with ISRL’s mission to push Indian motorsport to new frontiers. Together, we’ll celebrate the decisive instant where champions are made.”
Backed by Bollywood superstar Salman Khan as investor and brand ambassador, ISRL Season 2 will feature 18 adrenaline-fueled races, 3 cities, 6 teams, and 36 global and Indian riders. Races will be broadcast live nationwide on Eurosport India and FanCode, reaching over 50 million fans across stadiums and broadcast platforms.
Season 1 saw massive traction with over 20 million digital engagements and strong TV viewership within just three days of its debut. Season 2 promises to elevate the experience even further — blending racing, entertainment, and star power like never before.
Also Read: ISRL Partners with Eurosport India for Season 2 Broadcast
Follow Us On Instagram