Oben Electric Brings Rorr EZ to Amazon, Accelerates Digital EV Retail Strategy
Oben Electric is taking a bold leap into digital EV retail by launching its popular electric motorcycle, the Rorr EZ, on Amazon India — a move that brings the brand’s city-focused EV directly to the fingertips of digital-first buyers.
The Rorr EZ, available in two variants (3.4 kWh and 4.4 kWh) priced at ₹1,19,999 and ₹1,29,999 respectively (inclusive of a ₹20,000 launch offer), is now open for bookings on Amazon. This is a strategic push by Oben to merge the convenience of e-commerce with its expanding physical network, making EV adoption easier for a broader demographic.
“We’re aligning with how modern India shops,” said Madhumita Agrawal, Founder & CEO of Oben Electric. “By partnering with Amazon, we’re not just selling EVs — we’re creating access and trust, especially for new and first-time electric two-wheeler buyers.”
Designed for city commuting, the Rorr EZ delivers an IDC-certified range of up to 175 km, a top speed of 95 km/h, and 0-40 km/h sprint in just 3.3 seconds, powered by Oben’s proprietary LFP battery. Built on the brand’s ARX platform, it promises strong performance, better heat resistance, and superior ride dynamics, backed by smart features like Geo-Fencing, Drive Assist, and Theft Protection.
Buyers can also opt for the Protect 8/80 battery warranty (8 years/80,000 km) for ₹9,999 — fully transferable and designed to enhance long-term confidence in EV ownership.
With expansion plans targeting 150+ showrooms across 50+ cities this year, Oben is blending digital reach with physical presence. The Rorr EZ’s debut on Amazon not only redefines how EVs are bought in India but also reaffirms Oben Electric’s mission to make electric mobility more accessible, premium, and future-ready.
Also Read: Jindal Mobilitric R40 EV Unveiled with 165 Km Range
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