KRAFTON and Mahindra Electric Unite for First-Ever BGMI-Branded BE.06 SUV Giveaway

India’s most popular mobile game meets Mahindra’s electric future in a landmark collaboration that blends virtual gaming and real-world innovation.

In a groundbreaking fusion of gaming and mobility, KRAFTON’s Battlegrounds Mobile India (BGMI) and Mahindra Electric have redefined immersive engagement with a one-of-a-kind collaboration centered around the futuristic Mahindra BE.06 electric SUV. The high-octane 60-day in-game event culminated in an extraordinary real-world giveaway — a custom BGMI-themed Mahindra BE.06, awarded to contest winner Mia Joseph.

A Campaign That Merged the Virtual with the Real

Launched as an exclusive in-game activation, the campaign reached India’s massive BGMI community of over 230 million players, offering a deeply integrated experience that featured:

  • A dedicated virtual zone to explore the BE.06 in detail

  • Seamlessly embedded BE.06 promotional video

  • Players actively choosing the BE.06 as their preferred in-game vehicle

  • Banner promotions driving visibility and participation

To further elevate player engagement, limited-edition digital items — including a BE.06 car skin, themed backpack, pan, and parachute — were also rolled out, creating a full-throttle experience for fans of both brands.

Digital Domination

The campaign wasn’t just a success in-game; it became a viral sensation across digital and social platforms:

  • 400M+ impressions across Instagram & YouTube

  • 600K+ engagements on Instagram

  • Supported by 25+ top gaming influencers, amplifying reach and excitement

The Grand Reveal

On 24th July 2025, at Mahindra Eram Motors in Thrissur, the custom-built, one-of-one Mahindra BE.06 was handed over to the lucky winner. Designed to reflect BGMI’s iconic aesthetics, the electric SUV boasts:

  1. BGMI x KRAFTON badge on the boot and side door

  2. In-game inspired decals on the door panels

  3. Custom windscreen badge for collector appeal

  4. “Lone Survivor” insignia on the rear boot — a direct nod to BGMI’s winning legacy

This industry-first collaboration marks a new chapter in gamified brand experiences, blending Mahindra’s electric innovation with KRAFTON’s digital dominance. With BE.06 set to redefine the EV segment and BGMI continuing to dominate mobile gaming charts, the partnership has set a new benchmark for immersive, cross-platform brand engagement in India.