Launching the new Nexon.ev, Nexon, Harrier, and Safari in #DARK
On March 4th, 2024, Tata Motors, a prominent automobile manufacturer in India, reaffirmed its commitment to innovation with the introduction of the #DARK edition for its leading SUV brand, the Nexon, in both its Internal Combustion Engine (ICE) and Electric Vehicle (EV) variants. Additionally, Tata Motors unveiled the #DARK versions of their premium SUVs, the new Safari and the new Harrier. Priced starting from ₹11.45 Lakh for the new Nexon, the #DARK range has set a new standard in the industry, epitomizing luxury and elegance since its inception.
Here’s the price breakdown for the #DARK Range:
| Product | Price Starts at |
|---|---|
| New Nexon #DARK | ₹11.45 Lakh (Ex-Showroom, Delhi) |
| New Nexon.ev #DARK | ₹19.49 Lakh (Ex-Showroom, All India) |
| New Harrier #DARK | ₹19.99 Lakh (Ex-Showroom, Delhi) |
| New Safari #DARK | ₹20.69 Lakh (Ex-Showroom, Delhi) |
Mr. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., expressed, “The #DARK edition has resonated with the discerning tastes of the new generation, reflecting their evolving preferences. With a captivating exterior design and feature-rich interiors, the new #DARK family comprises the Nexon.ev, Nexon, Harrier, and Safari have returned, promising an enhanced experience. Our latest campaign, tailored for this range, is set to evoke excitement and empowerment, inviting individuals to explore the unparalleled capabilities of the new #DARK range, synonymous with luxury and superior craftsmanship.”
Introduced initially with the Harrier in 2019 and later extended across the portfolio in 2021, Tata Motors has set a new benchmark in the industry with the #DARK range. The #DARK editions have enhanced the style and premium appeal of Tata’s passenger and electric vehicle portfolio, making it a compelling choice for customers. The #DARK range brings with it exciting enhancements to India’s most loved SUVs with its signature #DARK mascot and dark exterior treatment, exclusive to this range.
Let’s delve into the details of the new #DARK Range:
Nexon.ev: Leading the electric vehicle segment, the Nexon.ev in its bold #DARK avatar boasts groundbreaking features that redefine the automotive experience. Its striking appearance characterized by a bold digital design language, accentuated by sharper lines, exudes an unmistakable SUV persona. The exterior showcases a more muscular stance, with a robust body, elevated by the signature #DARK mascot and distinctive dark exterior treatment.
The interiors of the SUV exude sophistication, featuring all-black leatherette bolstered seats designed for ultra-comfort. Safety features such as SOS Calling function and a blind spot view monitor ensure peace of mind on every journey. The Nexon.ev #DARK pushes technological boundaries with features like Vehicle to Vehicle Charging and Aracade.ev, an inbuilt app suite with 15+ apps. With its bold design, futuristic technology, and uncompromising performance, the Nexon.ev #DARK stands as a game-changer in the automotive landscape.
Nexon: The Nexon #DARK boasts a bold and aggressive SUV style, characterized by a chiseled hood, sleek LED lamps, and a dynamic stance. This distinctive look is enhanced by the exclusive #DARK mascot and dark exterior treatment. Inside, the Nexon #DARK maintains SUV practicality while offering a modern and intuitive atmosphere. The cabin features luxurious all-black aesthetics, advanced technology, and a Wireless Charger, setting a new standard for SUVs in its segment.
Harrier and Safari: The Harrier #DARK and Safari #DARK, the dynamic 5-seater and premium 7-seater SUVs respectively, are further enhanced with premium features. They boast advanced features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs and a Driver Knee Air Bag for enhanced safety. The audio experience is elevated with 10 JBL Speakers, while the aesthetics are enhanced with R19 Alloy wheels and a bold Piano Black Grille. With premium features and exclusive #DARK styling elements, the Harrier #DARK and Safari #DARK redefine luxury and sophistication in their segments.