Mercedes-Benz India, the country’s leading luxury carmaker, has rolled out its much-awaited festive campaign – ‘Mercedes-Benz Dream Days’ – designed to celebrate the dreams and aspirations of Indian customers. Running from September 2 to October 31, 2025, the initiative brings a bouquet of innovative ownership solutions, curated financial plans, and exclusive customer experiences across India.

Innovative Financial Solutions to Drive Luxury Ownership

At the heart of ‘Dream Days’ is a suite of flexible and customer-centric financial programs:

  • Lucrative EMIs: Starting at just 1% of the ex-showroom price with attractive ROI and low downpayment options.

  • Seasonal Payment Plans: Tailored for customers with uneven cash flow, enabling one-time payments during bonus or dividend months.

  • Key to Key Program: For flagship models like the S-Class, customers can upgrade to a new Mercedes-Benz within 24–36 months with zero down payment, ensuring they always drive the latest model.

  • Trade-In Benefits: Special ‘Welcome Offers’ for first-time buyers trading in their existing vehicles.

Expanding Customer Touchpoints

Mercedes-Benz has also launched nationwide Service Clinics, where trained engineers will engage with customers directly, offering diagnostics and care to ensure optimal performance and reliability.

Dream Days Festival: A First-of-Its-Kind Experience

As part of the campaign, Mercedes-Benz will host the ‘Dream Days Festival’ in six key cities – Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai, and Kochi. The two-day event will showcase the brand’s full portfolio, including sedans, SUVs, AMGs, BEVs, and the iconic G-Class.

Highlights include:

  • Specially designed driving tracks simulating terrains like side slopes, articulation, stepped inclines, smooth descent, G-Turn, slalom, and emergency braking.

  • Immersive Burmester Sound Experience for customers.

  • A premium sundowner event, blending performance with lifestyle.

Driving Customer Sentiment This Festive Season

Speaking on the launch, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said:

“India is a nation built on dreams – from startup founders and entrepreneurs to seasoned executives. Every dreamer deserves the luxury they aspire for. With ‘Dream Days,’ we aim to fulfil these aspirations by offering flexible and curated financial solutions, while creating excitement and positive momentum in the market this festive season.”

With ‘Dream Days,’ Mercedes-Benz India continues its strategy of blending luxury ownership with innovative experiences, ensuring customers not only drive their dream car but also become part of an exclusive lifestyle ecosystem.

Also Read: Mercedes-Benz Launches AMG CLE 53 4MATIC+ Coupé in India

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