Mercedes-Benz Enters Patna with Landmark Cars — Bihar Gets Its First Luxury Car Showroom
Mercedes-Benz India has taken a major step toward strengthening its footprint in emerging markets with the launch of Landmark Cars Patna — the city’s first-ever state-of-the-art luxury car showroom. The new 3S (Sales, Service & Spares) facility brings the brand’s globally renowned luxury experience closer to customers in Bihar, underlining its commitment to the fast-growing aspirations of India’s Tier 2 markets.
This expansion is part of the brand’s ‘Go-to-Customer’ strategy, and Patna now joins the likes of Agra and Jammu in Mercedes-Benz’s growing list of high-potential cities.
“Patna’s Growing Appetite for Luxury”
Commenting on the milestone, Santosh Iyer, MD & CEO of Mercedes-Benz India, said:
“We are delighted to inaugurate Patna’s first-ever luxury car showroom. It reflects the evolving lifestyle aspirations of new-age customers here. This facility not only strengthens our network but also brings us closer to discerning buyers in the region.”
Facility Highlights
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16,500 sq. ft. luxury showroom and service facility
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Full Mercedes-Benz model range on display including S-Class, Maybach, and AMG
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Integrated digital tools for sales and consultation
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60 kW DC fast charger open to all EV owners
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World-class customer lounge, private consultation rooms, and exclusive handover bay
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Staffed with trained technicians for top-tier after-sales service
With this launch, Mercedes-Benz is now present in 50 cities across India through a network of 125+ luxury touchpoints.
Group Landmark’s Expanding Role
Group Landmark, one of Mercedes-Benz’s most trusted franchise partners, now brings its deep retail expertise to Bihar. Having already delivered stellar performance in Mumbai and Gujarat, Landmark is poised to replicate the same success in Patna.
Sanjay Thakker, Chairman & Executive Director, Group Landmark, said:
“This facility blends modern elegance with immersive digital innovations. We’re confident it will redefine luxury retail in Patna and deliver a benchmark ownership experience for Mercedes-Benz customers.”
What Makes Landmark Cars Patna Special
The new showroom offers much more than just a retail space — it’s a complete luxury experience center:
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Top-End Vehicle Lounge: For ultra-luxury models including Maybach and AMG
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Customer Lounge & Hospitality Zone: Designed for comfort and premium engagement
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Consultation Rooms: Equipped with digital surfaces and personalized configuration tools
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Private Consulting Room: For confidential discussions and immersive brand storytelling
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MB Merchandise Wall: Dedicated retail space for official accessories and lifestyle products
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Vehicle Handover Bay: A special 8-screen delivery zone for a personalized handover experience
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Digital Vehicle Display Stands: Offering real-time info about each model on display
Looking Ahead: More Markets to Follow
Mercedes-Benz plans to continue its aggressive expansion into India’s emerging luxury hubs. Upcoming luxury showrooms are being planned in Kanpur, Varanasi, and Udaipur, reinforcing the brand’s focus beyond metros.
With Landmark Cars Patna, Mercedes-Benz not only marks its debut in Bihar’s capital but also reaffirms its belief in the untapped luxury potential of Tier 2 cities. The facility is more than just a showroom — it’s an embodiment of the Three-Pointed Star’s promise to offer world-class luxury, service, and customer delight across India.
Also Read: Mahindra’s Largest Dealer in India – Expands its operations in Maharashtra
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