Mahindra recently unveiled the Thar Earth Edition, priced between Rs 15.4 lakh to 17.6 lakh (ex-showroom), a slight increase of Rs 40,000 over the LX trim it’s based on. This special edition, exclusively available for 4×4 models, maintains its mechanical specifications while introducing some notable aesthetic enhancements.
Distinctive Aesthetics
The Thar Earth Edition stands out with its exclusive ‘Desert Fury’ matte paint finish, accompanied by distinctive ‘Earth Edition’ badges on the B-pillars and rear fenders. Inside, the dual-tone beige and black leatherette upholstery complements the desert-inspired theme, featuring line art reminiscent of sand dunes on the headrests. Dark chrome accents on elements like the steering wheel logo, cupholders, gear knob, and gear console add a touch of sophistication.
Personalized Touch
Each Thar Earth Edition comes with a unique vehicle identification plate numbered sequentially, starting from ‘1’, adding a personalized touch to the ownership experience. However, Mahindra hasn’t disclosed whether this edition will be produced in limited quantities.
Unchanged Performance
Mechanically, the Thar Earth Edition retains the same powertrain options as the standard 4×4 variants. Customers can choose between a 2.0-litre petrol engine generating 152hp and 300Nm torque, paired with either a 6-speed automatic or manual transmission, or a 2.2-litre diesel engine producing 132hp and 300Nm torque, also available with both transmission options.
Market Dynamics
Mahindra’s decision to introduce the Thar Earth Edition comes amidst shifting market demands. With around 71,000 open bookings for the Thar as of February 14, 2024, the introduction of the RWD model has impacted the demand for 4WD variants. Consequently, the waiting period for 4WD models ranges from 4 to 5 months, while diesel RWD models face a wait of nearly a year. The launch of the Earth Edition could be strategic in bolstering sales of the Thar 4WD models.
Also Read: Hyundai Creta Hits One Million Sales Milestone in India
Follow us on Instagram