Mahindra Sets New Safety Benchmarks as Thar ROXX, XUV 3XO, and XUV400 Earn 5-Star Bharat-NCAP Rating
Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has achieved another major milestone in its dedication to building safe SUVs. The Thar ROXX, XUV 3XO, and XUV400 have each earned the prestigious 5-star safety rating under the Bharat New Car Assessment Programme (Bharat-NCAP), underscoring Mahindra’s commitment to prioritizing occupant safety while offering exceptional performance and advanced technology.

Key Highlights:
- Mahindra & Mahindra Ltd., India’s top SUV manufacturer, celebrates another major achievement in its commitment to producing safe SUVs.
- The Thar ROXX, XUV 3XO, and XUV400 have each earned the prestigious 5-star safety rating from the Bharat New Car Assessment Programme (Bharat-NCAP).
- The Thar ROXX has set a new standard as the first body-on-frame SUV to achieve a 5-star Bharat-NCAP rating, earning the highest score among all ICE (Internal Combustion Engine) vehicles tested.
The Thar ROXX stands out as the first body-on-frame SUV to earn a 5-star rating in Bharat-NCAP, achieving the highest score among ICE vehicles tested to date, with 31.09/32 in adult occupant protection (AOP) and 45/49 in child occupant protection (COP).
The XUV 3XO, Mahindra’s latest compact SUV, scored 29.36/32 in AOP and 43/49 in COP, reaffirming Mahindra’s dedication to safety in SUV design. Additionally, the XUV400 achieved a strong 30.377/32 in AOP and 43/49 in COP, positioning it as one of the safest electric vehicles on Indian roads.
Key Safety Features:
Thar ROXX: Leading Safety Innovations in Body-on-Frame SUVs
Mahindra’s rugged Thar ROXX, a body-on-frame SUV, is crafted for exceptional protection with a full suite of safety features. It includes six airbags, 3-point seatbelts for all passengers, Electronic Stability Control (ESC), and a Seatbelt Reminder (SBR) as standard on all models, ensuring strong occupant safety. Advanced Level 2 ADAS features, such as Automatic Emergency Braking (AEB), Lane Departure Warning, Lane Keep Assist, and a 360-degree surround view system with Blind View Monitor, enhance situational awareness both on- and off-road. Additionally, a Tyre Pressure Monitoring System (TPMS) and Brake Locking Differential (BLD) offer added control and peace of mind on every journey.
XUV 3XO: Redefining Safety Standards in Compact SUVs
Constructed with high-strength steel, the XUV 3XO boasts 35 standard safety features designed to protect occupants in all conditions. Key elements include six airbags, 3-point seatbelts for every seat, ISOFIX child seat anchors, and a 360-degree surround view system with Blind View Monitor to enhance visibility and collision prevention. The XUV 3XO is equipped with Level 2 ADAS, featuring Automatic Emergency Braking (AEB), Lane Departure Warning, and Lane Keep Assist, along with Electronic Stability Control (ESC) and all-around disc brakes for optimal control and stopping power. With its 5-star Child Safety rating, the XUV 3XO sets a high benchmark in compact SUV safety and underscores Mahindra’s commitment to family-safe vehicles.
XUV400: Setting New Standards in Electric SUV Safety
Mahindra’s first electric SUV, the XUV400, is outfitted with essential safety features, including six airbags, ISOFIX child seat anchors, and all-around disc brakes to deliver comprehensive occupant protection. A reverse camera with adaptive guidelines provides enhanced driver awareness and control, cementing the XUV400’s status as a safe and reliable electric SUV for Indian roads. Its 5-star Child Safety rating further highlights Mahindra’s focus on safeguarding all passengers, especially the youngest.