In a first for the Indian luxury automotive space, Land Rover Defender has activated the country’s first anamorphic digital display by a luxury car brand. Installed at the Atrium of Phoenix Palladium, Lower Parel, Mumbai, the installation is live from 20–22 February 2026.
The massive 35ft x 16ft anamorphic screen transforms the iconic 4×4 into a cinematic spectacle, creating a striking illusion of the Defender emerging from the display. The immersive content, developed in collaboration with Inventech, a Laqshya Media Group company, visually amplifies the SUV’s unstoppable spirit and commanding road presence.
As an experiential brand rooted in heritage and off-road dominance, Defender’s latest activation marks a significant milestone in leveraging technology-driven storytelling to deepen its connection with Indian audiences. Following Mumbai, the anamorphic content will also roll out across major cities, including Delhi, Gurgaon, Bengaluru, Kochi, and Chennai.
Speaking on the initiative, Rajan Amba, Managing Director, Jaguar Land Rover India, highlighted Defender’s aspirational appeal in India, driven by its iconic legacy and enduring off-road credentials.
Meanwhile, Mark Cameron, Managing Director, Defender, emphasised that the activation goes beyond showcasing a 4×4 — positioning it as a bold statement in experiential luxury marketing where innovation, creativity, and storytelling converge.
The installation remains open to visitors at Phoenix Palladium until 22 February 2026, offering Mumbai audiences a unique opportunity to witness Defender’s commanding character in an unprecedented digital avatar — reflecting its unmatched on-road presence and legendary off-road capability.
Also Read: Defender OCTA Black: The Meanest Luxury 4×4 Yet
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