CNH, a global leader in agricultural and construction solutions, joyfully marks the 25th anniversary of its renowned brand, New Holland, in India. Since its establishment in 1998, New Holland has been a pioneer in introducing cutting-edge technological advancements to the country’s agricultural sector. Notably, the brand has played a leading role in innovating the baling technique for crop residue, establishing itself as a market leader in this segment.
To commemorate this milestone, CNH showcased its diverse range of farm equipment at its state-of-the-art manufacturing plant in Greater Noida. The display included tractors, combine harvesters, and balers. As part of the celebration, the company demonstrated its local research and development capabilities, highlighting precision technology such as telematics and software apps that have been developed and integrated across product segments by the India Technology Center.
Narinder Mittal, Country Manager & Managing Director of CNH India & SAARC, expressed pride in New Holland’s 25-year journey in India. Mittal emphasized the company’s commitment to delivering advanced technology, superior products, and unwavering support to the hardworking farmers who are the backbone of the nation. Looking ahead, the company pledges to continue bringing innovation, quality, and service that empower farmers and contribute to the growth of the Indian economy and communities.
The Greater Noida manufacturing facility, recognized as one of the most advanced tractor manufacturing plants in India, boasts an annual production capacity of over 60,000 machines. Operating under the CNH Business System, the plant aligns with India’s Make-in-India and Aatmanirbhar Bharat initiatives. Recently achieving a remarkable production milestone of over 6.7 lakh tractors, the facility emphasizes accountability, agility, efficiency, and safety.
Highlighting its commitment to sustainability and environmental stewardship, CNH India has made significant strides in reducing its carbon footprint, cutting approximately 26,000 tons of CO2 emissions over the past decade. The Greater Noida plant utilizes solar panels, contributing 25% of its energy requirements from renewable sources. Additionally, the facility has adopted the Miyawaki Project Methodology, planting over 10,000 trees of 30 different species, covering an area of 3,000 square meters.
CNH India serves the country through its Case IH, New Holland, and CASE Construction Equipment brands, maintaining a robust network of 470+ dealers and over 1,000 touchpoints in India, showcasing its strong and trusted presence in the market.
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