Bentley Joins Škoda Auto Volkswagen India’s Luxury Line-Up

SAVWIPL to Handle Sales, Distribution & Service of Bentley Cars in India Starting July 2025

In a significant move that reinforces its foothold in the luxury automotive space, Škoda Auto Volkswagen India Private Limited (SAVWIPL) has officially added Bentley to its India portfolio. With this, Bentley becomes the sixth brand under the Group’s umbrella, joining Škoda, Volkswagen, Audi, Porsche, and Lamborghini.

Effective 1st July 2025, SAVWIPL will take charge of importing, distributing, and servicing Bentley vehicles across India. A new entity — Bentley India — has been formed to lead the brand’s operations, including marketing, sales, and after-sales services.

To head this new chapter, Abbey Thomas has been appointed as Brand Director, Bentley India, bringing his deep experience in the Indian auto market to the forefront.

Showroom Rollout Begins

Bentley India’s retail journey kicks off with dealer partners in Mumbai and Bengaluru, followed soon by New Delhi. These outlets will deliver Bentley’s iconic blend of British luxury and handcrafted performance to India’s discerning clientele.

Leadership Speaks

“Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our luxury portfolio,” said Piyush Arora, Managing Director & CEO of SAVWIPL. “With Abbey at the helm, Bentley India is poised to meet the growing demand for high-end motoring experiences.”

Jan Bures, Executive Director – Sales, Marketing & Digital, added, “India’s ultra-HNI segment is growing rapidly, and Bentley’s inclusion will allow us to serve this audience with an unmatched standard of luxury and personalization.”

Bentley’s Legacy in India

Bentley has long been a symbol of exclusivity and prestige among Indian elites. With this formal integration into the SAVWIPL structure, the brand now promises a more focused presence, streamlined operations, and enhanced customer service.

About SAVWIPL:
Headquartered in Pune, Škoda Auto Volkswagen India oversees the Indian operations of six global marques and operates two modern manufacturing plants in Chakan and Chhatrapati Sambhajinagar. With a growing portfolio of ICE and EV offerings, the group continues to play a central role in shaping premium mobility in India.

For more info, visit www.skoda-vw.co.in

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