Citroën India Unveils ‘Citroën 2.0 – Shift Into the New’ Strategy: Product Upgrades, Wider Network, and Customer-Centric Growth

Citroën India has rolled out its ambitious new roadmap, ‘Citroën 2.0 – Shift Into the New’, signaling a decisive shift towards aspirational products, deeper market penetration, and an elevated ownership experience. The strategic overhaul aims to position Citroën as a preferred mobility brand in India by combining global engineering with strong local relevance.

Under the plan, Citroën will introduce significant upgrades to its C3, Aircross, and upcoming Basalt Coupe SUV. Enhancements span design, cabin comfort, and connectivity, with up to 98% localisation achieved through the brand’s C-Cubed platform. Developed with extensive input from Indian engineering teams, the refreshed line-up is tailored to meet the country’s unique driving and comfort needs.

Shailesh Hazela, CEO & MD, Stellantis India, commented:

“India is one of the most exciting and demanding markets for Stellantis. Citroën 2.0 is not about short-term gains but sustainable growth—driven by local engineering, wider network reach, and an uncompromising focus on quality and customer centricity.”

Network Expansion & Rural Push
Citroën’s retail presence has grown from 10 showrooms in 2021 to over 80 touchpoints today. The brand plans to expand to 150 outlets by the end of 2025, ensuring sales and service access within 100 km for every customer. The expansion will strongly focus on Tier II, III, and IV cities, supported by a digitally enabled after-sales model featuring transparent pricing and real-time service tracking.

Robust Investment in India
The company has already invested over ₹5,300 crore in manufacturing, R&D, product platforms, and localisation. Additional funding is earmarked for scaling both ICE and EV platforms, reinforcing India’s role as a strategic hub within Stellantis’ global operations.

The launch of Citroën 2.0 is accompanied by a teaser campaign starring brand ambassador MS Dhoni, offering a glimpse into the upgraded product line-up, agile dealer network, and enhanced service ecosystem designed to grow volumes and market share in India’s competitive automotive space.

Also Read: Triumph Launches Thruxton 400 in India – Iconic Café Racer Reborn

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