TVS Motor Company (TVSM), a global two- and three-wheeler powerhouse, made a commanding debut at EICMA 2025 — the world’s largest motorcycle exhibition — with six new product unveils spanning ICE and electric powertrains. The brand showcased its expanding global ambitions, advanced rider-assist tech, including AR-based HUD helmets, and its roadmap for European growth.
Headlining TVS’s showcase were the Tangent RR Concept, eFX Three O, M1-S Electric Maxi Scooter, Apache RTX 300, TVS X, and the RTR HyprStunt Concept—each highlighting the company’s innovation-led approach and racing DNA.
Adjacent to TVS’s pavilion, its British subsidiary Norton Motorcycles unveiled a revitalized lineup backed by a £200 million investment from TVSM, signaling a powerful resurgence for the iconic marque.
Speaking at the event, Sudarshan Venu, Chairman, TVS Motor Company, said, “Our debut at EICMA marks a milestone in TVS’s journey to deliver premium, connected, and sustainable mobility experiences to riders across the globe.”
TVS also showcased cutting-edge AR helmets developed with Swiss startup Aegis Rider, the latest SmartXonnect suite featuring Android Auto integration, smartwatch connectivity for the iQube, and a premium range of riding gear and accessories.
With its bold EICMA debut, TVS Motor Company reaffirms its position as a global innovation leader, blending Indian engineering excellence with world-class design and technology.
Also Read: Norton Motorcycles Unveils ‘Resurgence Strategy’ at EICMA
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