TVS Jupiter 110 Becomes India’s Most Awarded Scooter – Celebrates with a Fully AI-Powered Ad Campaign

TVS Motor is riding high with the Jupiter 110, now officially India’s most awarded scooter of 2025. And to celebrate the milestone, they’ve gone all out with something totally new—a fully AI-generated TV commercial. Yep, it’s the first of its kind in the Indian scooter scene, and it premiered during none other than IPL 2025. Talk about making an entrance.

The campaign, titled “India’s most awarded scooter of 2025,” takes a nostalgic twist with a futuristic edge. Animated characters from an old newspaper ad of the Jupiter come alive, celebrating the scooter’s journey and all the love it’s received from riders across the country. It’s a quirky, heartwarming tribute that blends old-school charm with new-age tech.

Commenting on the campaign, Aniruddha Haldar, SVP at TVS Motor, called it a “bold leap” for the brand, showcasing how the Jupiter reflects the spirit of a tech-driven, evolving India. And with AI now part of the brand’s storytelling arsenal, it’s clear TVS isn’t just playing catch-up—they’re setting the pace.

Campaign credits:

  • Creative: Dentsu Creative Webchutney

  • Production: Perfect Ten Films

  • Director: Muni Agarwal

  • AI & Animation: Perfect Ten Films

🎥 Watch the film:
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