Hero MotoCorp, the world’s largest two-wheeler manufacturer, has teamed up once again with Thums Up, Coca-Cola’s iconic soft drink brand, to roll out Thunderwheels 2.0. After last year’s successful debut, the partnership returns with an even bigger thrill—giving young riders a chance to own the all-new Hero Xtreme 250R, a premium 250cc streetfighter engineered for agility, style, and adrenaline.
Marrying Thums Up’s bold, “Toofani” spirit with Hero MotoCorp’s performance-focused engineering, Thunderwheels 2.0 is designed to resonate with India’s new-age riders who seek individuality, power, and thrill in equal measure.
As part of the campaign, special edition Thums Up packs feature QR codes that consumers can scan for a chance to win the Xtreme 250R. These packs have been available across India since August 2025 under the tagline: “Dum hai toh scan kar.”
Speaking on the collaboration, Aashish Midha, Head of Marketing – India BU, Hero MotoCorp, said:
“The phenomenal response to Thunderwheels last year reaffirmed how strongly it connects with today’s youth. The Xtreme 250R embodies agility, power, and intent—qualities that align seamlessly with Thums Up’s daring persona. Together, we are creating a culture of self-expression and unstoppable energy.”
Adding to this, Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and South-West Asia, stated:
“Every Thums Up experience is about fuelling adrenaline and breaking limits. With Thunderwheels 2.0 and Hero’s Xtreme 250R, we’re engaging young consumers in spaces that matter to them—offering raw, real, and thrilling experiences.”
The launch will be backed by a 360-degree campaign spanning TV, digital films, influencer activations, and artist collaborations—all celebrating the spirit of freedom, adventure, and bold self-expression.
With Thunderwheels 2.0, Hero MotoCorp and Thums Up are once again daring India’s youth to ride harder, roar louder, and own the thunder.