Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has officially entered the Spanish market through a strategic partnership with Noria Motos, part of the ONEX Group. This marks a major milestone for the brand as it strengthens its European footprint and expands to its 50th international market, reinforcing its global leadership in two-wheeler mobility.
Following its successful debut in Italy, Hero MotoCorp’s entry into Spain underscores its commitment to delivering world-class, Euro 5+ compliant motorcycles to a new generation of riders. Under the partnership, Noria Motos will manage sales and service operations across 30+ outlets, expanding to 50+ by 2026 and full national coverage by 2028.
Speaking on the launch, Sanjay Bhan, Executive Vice President, Hero MotoCorp, said:
“Our entry into Spain marks a defining milestone in Hero MotoCorp’s global expansion journey. With a presence now spanning 50 international markets, we reaffirm our commitment to deliver next-generation mobility solutions that embody Limitless Freedom and Limitless Adventure.”
Representing the ONEX Group, Dawinder Wahla Singh, Business Head, Noria Motos, added:
“We’re proud to bring Hero MotoCorp’s trusted global motorcycles to Spain. The Xpulse 200 and Hunk 440 perfectly blend technology, value, and performance — a combination we believe will strongly appeal to Spanish riders.”
The Brand Philosophy: You Are Limitless
Hero MotoCorp’s arrival in Spain is guided by its empowering philosophy — “You Are Limitless” — a celebration of freedom, adventure, and individuality. This spirit is embodied in its debut models: the Hunk 440, Xpulse 200 4V, and Xpulse 200 4V Pro.
Hunk 440 – Limitless Freedom
Entering the L3e-A2 performance category, the Hunk 440 is powered by a Euro 5+ compliant engine producing 27 BHP and 36 Nm of torque, ensuring powerful acceleration and effortless cruising. It features dual-channel ABS, USD forks by KYB, a fully digital TFT display with connectivity, LED lighting, and wide radial tyres for enhanced control. Priced at €3,488 (incl. VAT), it’s available in Twilight Blue and Phantom Black.
Xpulse 200 Family – Limitless Adventure
The Xpulse 200 4V and Xpulse 200 4V Pro are engineered for versatility and adventure, combining urban practicality with off-road capability. The Pro variant features a 4-valve engine producing 18.9 BHP, long-travel suspension, and three ABS modes (Road, Off-road, Rally) for superior terrain adaptability. The Xpulse 200 4V is priced at €2,592, and the 4V Pro at €2,792, available in Matte Nexus Blue and Pearl Fadeless White respectively.
Customer-Centric Approach
Hero MotoCorp is offering a 5-year warranty package (3 years standard + 2 years extended under a launch offer), reinforcing its commitment to reliability and customer assurance.
With its entry into Spain, Hero MotoCorp continues to expand its global presence while bringing its signature blend of innovation, performance, and value to European riders — redefining what it means to be truly Limitless.
Also Read: Hero MotoSports Finishes Rally Raid Portugal 2025 with Cornejo 11th
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