Motorcycling through the Himalayas has emerged as one of India’s most sought-after adventure experiences, with thousands of riders tackling the demanding routes of Manali and Leh–Ladakh every year. While the journey promises unmatched thrills, it also comes with inherent risks ranging from unpredictable weather and treacherous roads to limited access to immediate medical assistance. Despite this, basic first-aid preparedness often remains overlooked, particularly among riders renting motorcycles locally.
Addressing this critical gap, Hero MotoCorp has launched Prayers for Safety, an innovative initiative conceptualised by Saatchi & Saatchi India. The campaign creatively reimagines traditional Tibetan prayer flags as portable first-aid kits designed specifically for bikers.
Prayer flags, long regarded across the Himalayan region as symbols of protection and well-being, are commonly tied to motorcycle handlebars by riders seeking safe passage. Drawing from this cultural insight, Hero MotoCorp transformed the iconic flags into a practical safety solution—seamlessly blending faith with functionality.
The Prayers for Safety kits have been rolled out across key motorcycling hubs in Manali and Leh–Ladakh, and are available at bike rental outlets, bikers’ cafés and specially designed flag dispensers. By integrating safety into an existing riding ritual, Hero MotoCorp reinforces its commitment to rider well-being, promoting preparedness on journeys where medical help may be hours away.
Also Read: Hero MotoCorp Enters France with Euro 5+ Lineup Led by Hunk 440
Follow Us On Instagram