FEEL THE THUNDER, EMBODY THE HERO: HERO MOTOCORP AND THUMS UP LAUNCH THE SPECIAL-EDITION MAVRICK 440 THUNDERWHEELS
In a groundbreaking collaboration, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has teamed up with Thums Up, India’s leading homegrown beverage brand under The Coca-Cola Company, to launch the Mavrick 440 Thunderwheels—a limited-edition version of Hero’s flagship motorcycle, the Mavrick 440.
This exclusive series of motorcycles, expertly crafted in partnership with Hero MotoCorp, reflects Thums Up’s core values of adventure and thrill, combined with Hero’s cutting-edge technology and engineering expertise. The collaboration aims to offer young consumers a best-in-class “Toofani” experience, embodying the bold and daring spirit of both brands. The Mavrick 440 Thunderwheels will be available exclusively to customers who purchase and scan Thums Up’s special edition packs until November 15, 2024.
The campaign kicks off with dynamic commercials featuring Thums Up brand ambassadors and fearless cricket icons, Jasprit Bumrah and Rishabh Pant. The ads capture the high-energy essence of the brands, highlighting the precision and power of the Mavrick 440 Thunderwheels with every twist and turn.
Also read Hero Mavrick 440: Redefining Expectations
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