Infobip Partners with MoneyGram Haas F1 Team to Elevate Global Fan Engagement
Global cloud communications leader Infobip has announced a multi-year partnership with the MoneyGram Haas F1 Team, aimed at redefining how Formula 1 fans connect with their favorite team. Leveraging Infobip’s advanced messaging technologies, the collaboration will deliver real-time, personalized digital experiences to fans worldwide.
As America’s only Formula 1 team, the MoneyGram Haas F1 Team is teaming up with Infobip to drive innovation both on and off the track. Through rich communication channels like RCS, WhatsApp, and in-app messaging, powered by agentic AI, the team plans to build more immersive and interactive fan journeys — from race updates to conversational AI that answers fan queries in real time.
Infobip’s technology, already trusted by global giants like Google and Uber, is designed to power next-gen customer engagement. In the automotive space, it supports brands like Toyota, Nissan, and Mahindra in transforming the buyer experience through AI-led communication.
The partnership kicked off at the Miami Grand Prix (May 2–4, 2025) and will run through the F1 season. Currently ranked sixth in the Constructors’ Championship, the MoneyGram Haas F1 Team looks to strengthen not just its on-track performance, but also its digital presence through this collaboration.
By combining performance, innovation, and cutting-edge communication, Infobip and MoneyGram Haas F1 are setting a new benchmark for fan engagement in motorsports.
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