Hyundai Motor India Limited (HMIL) has announced its continued partnership with the prestigious Filmfare Awards for the third year in a row, reinforcing its commitment to celebrating India’s cultural heritage while connecting with millions of customers nationwide.
This collaboration reflects HMIL’s long-standing engagement with Indian cinema and its ethos of blending technology, innovation, and cultural connection. Over the years, the brand has built strong ties with Bollywood through associations with actors like Shah Rukh Khan, Deepika Padukone, and Pankaj Tripathi.
Commenting on the partnership, Tarun Garg, Whole-Time Director & COO, Hyundai Motor India Limited, said, “Our association with Filmfare for the third consecutive year underscores Hyundai’s commitment to platforms that resonate with the aspirations of millions. India is not just a market, but a family we have grown with for nearly 30 years. Guided by our brand philosophy, ‘Progress for Humanity,’ we aim to enhance lives through technology, sustainability, and meaningful initiatives.”
This year’s partnership also celebrates a decade of the Hyundai CRETA, India’s “King of SUVs,” which continues to set benchmarks in design, performance, and customer satisfaction. The Hyundai CRETA King will feature prominently at the awards ceremony.
HMIL continues to drive purposeful change through its electric mobility portfolio, including the IONIQ 5 and CRETA Electric, alongside CSR initiatives like Samarth by Hyundai and IONIQ 5 Forest. Through this collaboration, Hyundai strengthens its engagement with customers, blending technology and emotion while celebrating India’s cultural milestones.