CEAT Tyres has taken a bold step towards greener mobility with the launch of the SecuraDrive CIRCL, India’s first road-ready passenger car tyre made with up to 90% sustainable materials. The breakthrough innovation positions CEAT at the forefront of eco-smart mobility while maintaining its focus on safety, durability, and performance.
Crafted at CEAT’s state-of-the-art R&D facility in Halol, the SecuraDrive CIRCL will be available in two variants – one with 50% bio-based content and the other with 90% bio-based content. This makes it the highest sustainable content passenger car tyre to be fully road-tested and commercially launched in India.
Targeted at urban consumers aged 25–45 years from Tier 1 cities, the SecuraDrive CIRCL caters to a new generation of buyers who view sustainability as both a responsibility and a lifestyle choice.
Leadership Speaks
Commenting on the launch, Arnab Banerjee, MD & CEO, CEAT Ltd., said:
“SecuraDrive CIRCL is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility. By achieving 90% sustainable content in a road-ready tyre, CEAT is redefining performance and eco-innovation, while reinforcing our journey to become a premium, future-ready brand.”
Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd., added:
“Today’s consumers demand eco-conscious products without compromising on safety, style, or performance. With SecuraDrive CIRCL, CEAT is delivering exactly that – a tyre that blends world-class innovation with sustainability and sets a new benchmark for the Indian market.”
Breakthrough Innovations
The SecuraDrive CIRCL is not just another eco-labelled product; it introduces three patented global-first innovations that redefine tyre sustainability:
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Unified Biopolymer Inner Liner – simplifies material use, reduces emissions, and sets a benchmark in sustainable design.
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Glycerol-Based Accelerator – a bio-based alternative to petroleum-derived chemicals.
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Anti-Static Silica Conductive Solution – eliminates the need for carbon black while retaining electrical conductivity and passenger safety.
These technologies prove that premium performance and eco-consciousness can co-exist seamlessly.
Availability & Pricing
The CEAT SecuraDrive CIRCL will be available across premium CEAT retail outlets and authorised dealerships starting September 2025. Prices are set at ₹12,999 for the 90% sustainable variant and ₹8,999 for the 50% sustainable variant.
With the SecuraDrive CIRCL, CEAT has set a new industry benchmark, underscoring its long-term commitment to circular practices, eco-friendly raw material sourcing, and end-of-life tyre recycling – all in pursuit of a greener future for Indian mobility.
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