Mahindra Tractors, India’s No.1 tractor brand, is celebrating 11 years of its iconic NOVO series by introducing a host of premium features across the range. The NOVO, a trusted name in Indian agriculture, has built its reputation on durability, advanced technology, and fuel-efficient engines, and now leaps forward with segment-first innovations and a refreshed design.
The NOVO range (49 HP–74 HP), which includes the NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP, and NOVO 755 DI PP in both 2WD and 4WD variants, is now offered with advanced enhancements such as:
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Creeper Mode for ultra-low speeds (0.3–0.4 km/h), enabling precision tasks like onion planting and banana mulching.
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mBoost Technology, powered by Mahindra’s CRDe engine, delivers three distinct drive modes – Diesel Saver, Normal, and Power.
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MahaLIFT Hydraulics with QLift, offering a best-in-class lift capacity of up to 2,900 kg for heavy-duty implements.
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Smart Balancer Technology to reduce noise and vibrations for greater comfort during long working hours.
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DigiSense 4G Connected Tech allows farmers to monitor fuel use, acreage, trips, and performance remotely.
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6-Year Standard Warranty, underscoring Mahindra’s confidence in the NOVO series.
The tractors also get a premium metallic red finish (from 50 HP onwards) and optional factory-fitted accessories, including a fibre canopy, Jeriken weight, front mudguard, ROPS, and a 4-way adjustable captain seat with armrests.
Commenting on the milestone, Mahindra emphasized that the NOVO series continues to set benchmarks in versatility, serving applications ranging from agriculture to construction and mining. With ultra-modern hydraulics, smart connectivity, and operator-centric comfort features, the NOVO series remains a leader in future-ready farming technology.
To mark the celebration, Mahindra has also introduced a ride-on toy tractor – a scale replica of the tough NOVO – for young enthusiasts.
Also Read: Mahindra FEB Reports 5% Rise in Domestic Tractor Sales in July 2025
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