Mahindra & Mahindra has unveiled its latest campaign, ‘Scream Electric’, a bold call to action urging India to cheer for Team Mahindra Racing as it gears up for the 2025–26 Formula E season. The campaign embodies the adrenaline, emotion, and pride of India’s growing motorsport culture — blending speed, design, and electric innovation into a single, electrifying statement.
Since debuting in Formula E in 2014, Mahindra Racing has consistently carried the Indian flag on the world stage. The team’s strong 4th-place finish in the 2024–25 season, ahead of powerhouses like Neom McLaren and Maserati MSG, underscores its ascent among the championship’s elite.
But Scream Electric goes beyond racing — it’s a cultural movement celebrating the thrill of electric performance and the cool factor of sustainability. As Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., explains:
“Scream Electric is more than a campaign — it’s a movement. It’s about giving every Indian a reason to roar for our team and our electric future. As India’s motorsport culture expands, this is our moment to lead — not just as participants, but as pioneers.”
The campaign coincides with the unveiling of Mahindra’s Gen 3.5 Formula E livery on October 14 — a striking symbol of bold design, cutting-edge technology, and fearless attitude. The same DNA will soon power Mahindra’s upcoming range of electric SUVs, combining rugged SUV appeal with advanced electric performance.
From the racetrack to the road, Mahindra’s vision is clear — to make electric living aspirational, exciting, and proudly Indian. Scream Electric calls on fans to celebrate this new era of mobility with energy and pride.
As the new Formula E season kicks off this December in São Paulo, Brazil, one message resonates louder than ever — it’s time to not just dream electric, but to Scream Electric.
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