Bajaj Auto, the world’s most valuable two- and three-wheeler manufacturer, has launched Pulsar Underground — an AI-enabled creator platform designed for India’s boldest youth to showcase their creativity across diverse art forms like music, dance, graffiti, biking, stunts, and AI-generated content.
Carrying forward Pulsar’s “Definitely Daring” philosophy and its iconic campaign “Duniya Dekhti Hai, Tu Dikha,” the platform celebrates individuality and performance-driven creativity. Pulsar Underground aims to empower creators to express, experiment, and stand out in a world of followers.
The six-week challenge, running till November 15, will engage over 5,000 creators across India. Participants can win exciting rewards, including a Pulsar NS200 or NS400Z, exclusive Pulsar merchandise, Amazon vouchers, and even a virtual internship with the Pulsar content crew. Selected creators will also be featured on Pulsar’s official social media handles alongside leading Indian influencers.
How to Participate:
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Choose your challenge — Biking, Stunts, Music, Dance, Art, Graffiti, or AI
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Create your content
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Post it on Instagram with #PulsarUnderground and tag @mypulsarofficial
Commenting on the launch, Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said,
“Pulsar has always inspired riders to be daring and stand apart. Pulsar Underground extends that same spirit into the digital space — giving creators a platform where performance meets creativity. This initiative turns individuality into influence and spotlights the next generation of daring talent.”
With Pulsar Underground, Bajaj Auto becomes the first Indian automotive brand to create an AI-powered creator economy IP, bridging the worlds of performance motorcycling and creative expression.
Teaser Video: Watch Here
Also Read: Bajaj Auto Rolls Out Festive ‘Hattrick Offer’ on Pulsar
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