Bajaj Auto Ltd. was at India Bike Week (IBW) 2025 at the motorcycle and youth festival. The brand showcased its entire Pulsar performance motorcycle range, giving enthusiasts an up-close look at bikes that continue to define accessible performance motorcycling in India.
The Pulsar Arena was designed as a performance-first zone, featuring a professionally curated stunt riding showcase focused on precision, control and responsible riding. Visitors also engaged with stunt-inspired gaming experiences and content-creation zones, extending the thrill beyond the track. The arena doubled up as the on-ground culmination of Pulsar Underground, where Harsh from Lucknow—winner of a Pulsar NS200—was felicitated.
Strengthening its cultural connect, Pulsar Underground, the brand’s youth and creator platform, recorded 3,000+ creator-led pieces spanning music, stunt riding, art and street culture, with IBW serving as a key on-ground touchpoint. Exclusive merchandise giveaways and sustained footfall across the two-day festival further amplified Pulsar’s presence.
Through its dynamic showcase at IBW 2025, Pulsar reaffirmed its performance-first DNA while staying deeply connected to India’s motorcycling culture and youth community.
Event Highlights
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Full showcase of the Pulsar performance motorcycle range
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High-impact professional stunt riding showcase
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Interactive gaming & content-creation zones at Pulsar Arena
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3,000+ creator entries via Pulsar Underground
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Felicitation of Pulsar NS200 winner at IBW
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Exclusive Pulsar merchandise giveaways
Also Read: IBW 2025 Concludes with a Thrilling High-Altitude Celebration in Panchgani
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