Ashok Leyland, the flagship of the Hinduja Group and India’s leading commercial vehicle manufacturer, has strengthened its footprint in Kerala with the inauguration of a new Light Commercial Vehicle (LCV) dealership in Thiruvananthapuram. This marks the brand’s sixth LCV outlet in the state.
The new dealership, operated by Capital Trucks, features a full-fledged 3S facility (Sales, Service, and Spares) strategically located at Vembayam. Equipped with 10 quick-service bays and modern infrastructure, the outlet aims to deliver a seamless customer experience.
Speaking on the expansion, Viplav Shah, Head – LCV Business, Ashok Leyland, said:
“Kerala has always been a strategic growth market for us. The success of our DOST, BADA DOST, and now the SAATHI reflects the trust of our customers and the strength of our network. With best-in-class products and service standards, we’ve achieved an exceptional 70% customer retention rate beyond the warranty period. This milestone reaffirms our commitment to drive Kerala’s mobility transformation with innovation, reliability, and long-term value.”
Ashok Leyland’s current LCV portfolio includes BADA DOST, DOST, SAATHI, PARTNER, and MiTR, manufactured at its state-of-the-art Hosur plant. With over 5.5 lakh LCVs on Indian roads, the company continues to lead the segment with robust products tailored to diverse applications.
The recent launch of the Ashok Leyland SAATHI in the sub-2-ton category further strengthens its portfolio. Powered by a 45 HP engine delivering 110 Nm torque, SAATHI boasts the largest loading area and best-in-class payload of 1,120 kg, making it a strong contender in the entry-level SCV space.
The company’s flagship BADA DOST platform, offered in multiple variants (i2, i3+, i4, i5, i5XL), delivers superior power, mileage, and payload capacity, while models like the PARTNER truck and MiTR bus cater to higher payload and passenger transport needs.
Ashok Leyland’s network of over 1,700 exclusive outlets ensures an authorised service centre is available every 75 km across major highways, further cementing its position as one of India’s most customer-centric CV manufacturers.
