First Showcase of ‘THE’ SUV: Mahindra Thar ROXX on the Eve of India’s 78th Independence Day
Kochi, August 14, 2024: Mahindra & Mahindra Ltd., India’s leading SUV maker, has launched the All-New Thar ROXX during a thrilling rock concert in Kochi, celebrating India’s 78th Independence Day. Priced starting at ₹12.99 Lakh, the Thar ROXX promises to elevate the SUV experience.
Prices start at ₹12.99 lakh for the petrol range and ₹13.99 lakh for the diesel range (ex-showroom) in the 4×2 MX variant.
Designed on a brand-new platform, the Thar ROXX combines luxury, performance, and cutting-edge technology. It delivers a refined ride, precise handling, superior NVH (Noise, Vibration, and Harshness) control, and a sophisticated driving experience. While excelling on the road, it remains true to its off-road legacy. Safety is a top priority, with over 35 standard safety features included.
Notable features include twin HD screens for the infotainment system, a digital instrument cluster, and Harman Kardon audio for an immersive sound experience. The Thar ROXX also offers a panoramic Skyroof™ and premium Soft-touch leatherette interiors.
Tailored for individuals with a bold, rockstar-like attitude, the Thar ROXX is the ultimate SUV for those who demand excellence in every aspect of life.
Also, read Mahindra Unveils Thar Earth Edition
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