Kia India Starts Strong with the Launch of Syros SUV, Secures 20,163 Bookings
Kia India, a leading mass-premium carmaker, has made a remarkable start to the year with the launch of its highly anticipated Syros SUV. Within a short span, the Syros has secured over 20,163 bookings, reflecting strong customer demand and positioning itself as a serious contender in the sub-compact SUV segment.
Customer Preferences & Booking Trends
- 67% of bookings are for petrol variants, while 33% opted for diesel.
- 46% of buyers prefer the top-end trims, underscoring its premium appeal.
- Glacier White Pearl is the most popular color (32% bookings), followed by Aurora Black Pearl (26%) and Frost Blue (20%).
Launch & Pricing
Pre-bookings began on January 3, 2025, and the Syros was officially launched on February 1, 2025, with prices ranging from ₹8.99 lakh to ₹16.99 lakh (ex-showroom). ADAS features are available at an additional ₹80,000 for the top trim.
A Game-Changer in the Segment
The Syros blends bold design, premium interiors, and cutting-edge technology, redefining standards in its category. Featuring segment-first Over-the-Air (OTA) software updates, the latest Kia Connect 2.0 with 80+ smart features, and Kia Connect Diagnosis (KCD) for remote vehicle health checks, it offers a future-ready driving experience.
Focus on Safety & Premium Features
- 18% of customers have opted for the HTX+(O) ADAS variant, featuring a 20-item Hi-Standard Safety package with 16 autonomous Level-2 ADAS features.
- First-in-segment rear seat recline, slide, and ventilation enhance passenger comfort.
- A 76.2 cm (30”) Trinity Panoramic Display panel, dual-pane sunroof, and 64-color ambient lighting add to the luxury experience.
Leadership Comment
Hardeep Singh Brar, Sr. VP & National Head, Sales & Marketing, Kia India, stated: “We are delighted by the overwhelming response to the Syros. This launch marks a defining moment for Kia India, reinforcing our commitment to innovation and customer satisfaction. The preference for premium trims highlights Indian customers’ growing demand for sophistication, advanced technology, and unparalleled comfort.”
With its strong customer demand, innovative technology, and premium appeal, the Kia Syros is set to be a disruptor in the sub-compact SUV segment.
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