44% Kia customers prefer Connected Car variants available in the top trims of Kia models
Gurugram, March 07, 2024: Kia India, known for its innovative tech-driven mobility experiences, has achieved a significant milestone by surpassing 400,000 sales of connected cars. These Connected Car models now make up over 44% of Kia India’s total domestic dispatches, showcasing a remarkable success story within the industry. Additionally, Kia India’s Connected Car lineup is experiencing a robust growth rate of 30.9% CAGR, surpassing the global growth projection of 18% by 2032.
The Seltos lead the pack, contributing 65% to Kia’s total Connected Car sales. Notably, a majority of Seltos buyers opt for variants equipped with Connected Car features, accounting for 57% of all Seltos units sold. Following closely, the Carens reflects a similar trend, with 31% of its customers preferring Connected Car variants. Despite being available in only seven variants of the Sonet currently, these models still contribute significantly, comprising 21% of total Sonet sales. Kia continues to set the standard in integrating advanced Connected Car functionalities into its vehicles.
Some of the most popular features among customers include:
- Hinglish Commands: Users can conveniently access car features using Hinglish commands like “Sunroof Kholo.”
- Remote Window Control: Allows users to operate their car windows remotely.
- Remote Engine and AC Start: Keeps the car prepared and climate-controlled for immediate driving comfort.
- Valet Mode: Limits access to the AVNT system, ensuring user privacy.
Mr. Myung-sik Sohn, Chief Sales and Business Officer at Kia India, commented on Kia’s technological leadership in the automotive industry, stating, “We have positioned our brand in the market for its design and technological excellence. In today’s interconnected world, customers expect their cars to seamlessly integrate with their lifestyle, leading to increased demand for technology-driven vehicles. We remain committed to introducing more connected car features to provide our modern customers with a safer, more connected, and enjoyable driving experience.”
About Kia India:
Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, in April 2017, to establish a new manufacturing facility in Anantapur District. Mass production commenced in August 2019, with an annual capacity of 300,000 units. In April 2021, Kia India rebranded itself under the new identity, “Movement that Inspires,” focusing on delivering meaningful experiences through innovative products and services. To date, Kia India has launched five vehicles for the Indian market, including the Seltos, Carnival, Sonet, Carens, and EV6. With over 1.16 million vehicle dispatches from its Anantapur plant, including over 910,000 domestic sales and nearly 250,000 exports, Kia India is a key player in the automotive sector. The brand boasts a wide network of 522 touchpoints across 236 cities, aiming to expand its presence nationwide.
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