Hyundai CRETA Turns 10: A Decade of Mid-SUV Leadership, Innovation & Unmatched Trust
Hyundai Motor India Ltd (HMIL) is celebrating a major milestone — ten years of the Hyundai CRETA, the SUV that redefined the mid-size segment in India and set benchmarks year after year. Since its launch in July 2015, the CRETA has not only led the pack but has created a legacy that resonates with over 1.2 million Indian households.
From being Hyundai’s bold bet in the mid-SUV space to becoming a market-defining product, the CRETA has earned the moniker of the “Undisputed Ultimate SUV.” Such has been its dominance that the mid-SUV space is often casually referred to as the “CRETA segment” — a testament to its popularity and consistent performance.
Consistent Leadership, Year After Year
The numbers tell a compelling story:
-
Over 1.2 million units sold in India since 2015.
-
Annual sales have doubled, from 92,926 units in 2016 to 186,919 in 2024.
-
31% market share in the fiercely competitive mid-SUV segment.
-
In 2025 (Jan–June), CRETA was the top-selling SUV and even ranked as the highest-selling vehicle across all categories in 3 out of 6 months.
-
First-time buyer contribution has more than doubled — from 12% in 2020 to 29% in 2024.
A Global Player with Indian Roots
Built in India and exported to over 13 countries, the Hyundai CRETA has found global acclaim with more than 2.87 lakh units exported so far. It is available in Petrol, Diesel, Turbo, and Electric powertrain options, paired with both manual and automatic transmissions, offering something for everyone.
A Brand That Evolves with Its Buyers
Hyundai hasn’t just ridden the wave — it created it. From launching special editions like the Knight Edition and Adventure Edition, to upgrading feature sets in tune with evolving buyer preferences, the CRETA has constantly reinvented itself. Its positioning has evolved too — from “The Perfect SUV” in 2015, to “The Ultimate SUV” in 2020, and now “The Undisputed Ultimate SUV” in 2024.
Today, 70% of CRETA buyers opt for sunroof variants, pointing to the SUV’s premium appeal. Inside, buyers enjoy features like connected tech, advanced ADAS, wireless charging, and more — all wrapped in a premium, spacious cabin.
10-Year Celebration Highlights
To commemorate a decade of success, Hyundai has lined up multiple customer engagement initiatives:
-
CRETA X Memories Contest: A user-generated campaign where customers share memorable stories for a chance to win prizes, including meet-and-greets with brand ambassador Deepika Padukone or an iPhone.
-
Legacy Film: A powerful video campaign capturing CRETA’s 10-year journey.
-
Legacy Drive: A 100-car convoy celebration on July 26, 2025, kicking off from Hyundai’s HQ in Gurgaon, exclusively for CRETA owners.
The Road Ahead
Commenting on the occasion, Mr. Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said:
“The CRETA is not just a product — it’s a revolution on wheels. It stood for dreams, freedom and progress. We’re deeply humbled by the love and loyalty shown by Indian customers over the past decade.”
Mr. Tarun Garg, Whole-Time Director and COO, added:
“CRETA is more than a model; it’s a living legacy. As India’s SUV aspirations grew, CRETA not only grew with them — it often grew ahead.”
The Hyundai CRETA’s journey is a masterclass in sustained product leadership, customer trust, and evolving with the times. As the SUV completes a decade, it continues to symbolize aspiration, reliability, and innovation — a true icon in India’s ever-growing SUV landscape.
Also Read: Range Rover Velar Autobiography Debuts in India
Follow Us On Instagram