Hero MotoCorp has announced a major acceleration of its premium mobility strategy, reinforcing its commitment to high-growth motorcycle and scooter segments through an expanded product portfolio, exclusive retail experiences, advanced technologies and strategic leadership.
As part of this initiative, the company has appointed Anuj Dua as Chief Business Officer – Premium Segment. Bringing experience from Hero MotoCorp, Royal Enfield and Bajaj Auto, Dua will lead the brand’s premium business by driving portfolio expansion, strengthening strategic partnerships, enhancing retail experiences and building deeper engagement with the riding community.
The announcement follows a strong FY2026, during which Hero MotoCorp introduced several premium products including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and Harley-Davidson X440 T. The company has also expanded its Hero Premia network to over 130 premium retail and service outlets across India, offering a more personalised ownership experience.
Commenting on the strategy, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said the company is responding to changing customer aspirations by combining innovation, performance engineering, premium design and enhanced customer engagement to build a globally admired mobility brand.
Hero MotoCorp also highlighted its state-of-the-art Garden Factory in Neemrana, Rajasthan, which integrates automated manufacturing, digital quality control and sustainable operations. The company plans to gradually expand these manufacturing capabilities across its production facilities.
Looking ahead, Hero MotoCorp will continue integrating connected technologies, over-the-air (OTA) software updates and advanced electronic rider assistance systems across its premium models. The company also reaffirmed that learnings from Hero MotoSports will continue to play a key role in improving chassis dynamics, electronics, powertrain performance and durability across its future product range.
With a growing premium lineup, dedicated leadership and a stronger retail ecosystem, Hero MotoCorp is positioning itself to capture the increasing demand for premium motorcycles and scooters in India.
Also Read: Hero Passion+ Disc Launched in India at ₹84,128
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