Gulf Pride Engine Oil Relaunches with New Look, Advanced Formula & 360° Campaign Featuring MS Dhoni
Gulf Oil Lubricants India Ltd. has unveiled a refreshed identity for its flagship two-wheeler engine oil, Gulf Pride, through a bold 360-degree campaign starring brand ambassador MS Dhoni. The relaunch introduces a new packaging design and an upgraded formula that meets API SP specifications, offering up to 10,000 km drain interval, 40% better engine protection, and instant pick-up, positioning Gulf Pride as the ultimate choice for riders who demand long-lasting performance.
A Biker’s Love Story, Reimagined
The campaign, conceptualized as a nostalgic love story between a biker and his motorcycle, celebrates riders’ enduring emotional bond with their machines. Titled “Bike se pyaar rahega hamesha, naye jaisa,” the TVC presents MS Dhoni in a never-seen-before romantic avatar, under the direction of filmmaker Punit Malhotra and production house Dharma 2.0. The film beautifully captures the spirit of Gulf Pride — keeping your bike’s pick-up as good as new, ride after ride.
Voices Behind the Campaign
MS Dhoni shared:
“As a biker, I know how vital it is to rely on a machine that performs like new. Gulf Pride delivers smooth rides, strong pickup, and long engine life — everything you want from a trusted companion on the road.”
Mr. Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd., added:
“With the new Gulf Pride, we are blending innovation with emotional storytelling to celebrate the rider-bike bond. MS Dhoni perfectly embodies this connection, and through this campaign, we aim to build deeper consumer trust while delivering cutting-edge performance.”
Multi-Touchpoint Rollout
The campaign will span TV, digital platforms, retail activations, and on-ground mechanic engagement programs, ensuring maximum visibility across markets. Gulf Pride’s new visual identity reflects its commitment to innovation and consumer trust, making it more relevant than ever to India’s new-age riders.
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